JULIEN

Lead the implementation of global and local client engagement strategies across multiple touchpoints:
- Amplify local artist and label successes globally through 360° strategies (direct marketing, PR, social media, website, internal), bridging local insights with central teams
- Coordinate the launch of new labels in local markets by driving strategic comms and cross-team collaboration
- Design and support the rollout of client-facing events (Amplify, Innovative Sessions) to drive retention, education, and business growth
- Lead the global case study project to externalize artist success stories, managing agency relations and creative direction
- Manage targeted CRM campaigns (Artist Services / Labels & Artist Solutions newsletters) and contribute to global sales communication projects
- Guide and support local communication teams on strategic planning, CRM execution (including local client newsletters), and global alignment

Business Developer for Vrtualy, helping companies across industries navigate the VR, AR, and Metaverse landscape. Making informed decisions, finding the right partners, fostering strategic alliances, and overseeing successful project execution to accelerate their success in the virtual domain.

Co-founder of an independent artist management structure supporting emerging talent across all project dimensions — including marketing, PR, branding, artistic direction, distribution, and live strategy.

Currently managing two artists, including French pop artist HINA (@hinacceptable on Instagram), with a focus on developing and executing release, marketing/promotion, and touring strategies for debut singles, upcoming EPs & albums.

Coordinated communication projects, ensuring seamless stakeholder collaboration and defining editorial content across multiple departments:
- Managed and optimized internal communication tools for Artist Services, Label & Artist Solutions, and Operations
- Independently handled stakeholder coordination, follow-ups, and communication with international teams
- Successfully organized several internal events (webinars and physical)
- Updated and maintained the Artist Services Knowledge Base, including sales and distribution processes
- Monitored new artist signings and provided weekly updates on the Artist Services roster

Project Management – Promotional Video Productions

- Acted as primary consultant and point of contact for a portfolio of 10 clients, ensuring strong relationships and alignment with project goals
- Led on-site coordination of production teams to deliver high-quality content that met client expectations
- Oversaw deliverables across graphic design, camera work, editing, and post-production teams to ensure creative consistency and timely delivery
- Managed project timelines and budgets to ensure efficient and cost-effective execution

Communications & Marketing Management – Hospitality Sector

- Managed social media presence for the hotel, restaurant, and bar, including both organic content and paid digital campaigns
- Defined and implemented a new editorial strategy to enhance brand voice and engagement
- Organized afterwork events to strengthen community ties and brand experience
- Created and revamped commercial materials to support sales and marketing efforts
- Enhanced the visibility and value proposition of customer benefits across channels
- Developed initiatives to optimize customer acquisition, retention, and loyalty for both the hotel and restaurant

- Co-led the organization of Europe’s largest student arts competition, gathering over 1,000 participants from 10–15 French business schools
- Managed key partner relations with Le Sorano, a local theatre in Toulouse, securing and coordinating venue logistics
- Produced a series of related artistic events across multiple disciplines, including music, drama, dance, visual arts, and short films

- Oversaw national and international artist relations, including booking, negotiation, and contract management
- Coordinated the production of large-scale music events (up to 50,000 attendees), managing logistics, service providers, transportation, and catering
- Managed a portfolio of 17 B2B clients across hospitality, F&B, and retail sectors, ensuring ongoing satisfaction and engagement
- Contributed to the development of strategic partnerships and brand awareness initiatives
- Conducted talent scouting to expand the artist roster and support platform growth

Conception & writing of press releases and press kits
Community Management (Facebook, Twitter, LinkedIn, YouTube)
Creation of video contents

Promotion during student exhibitions & open school days
Management of the Bachelor program's social media (Facebook, Instagram, Snapchat, YouTube)
Welcoming candidates during the entry tests periods
Phoning